To what degree would you characterize Given's development of the camera pill as "science-push” versus "demand-pull”?(Management of Technological Innovations)

The science-push” innovation is fundamentally based on the scientific discoveries backed by research and development whereas the “demand-pull” is the innovation made on the basis of the market demand (Schilling, 2017). The development of the camera pill for me is the combination of the demand-pull and science-push. The desire to innovate a camera guide missile was the demand-push which latter inclined Iddan to focus on camera pill for endoscopy and the cross-industry scientific discoveries like charge-coupled device (CCD’s) and complementary metal oxide semiconductors (CMOS) was science push. And these two complemented each other in the discovery of camera pill.

Hoppmann (2014) concluded the balance between the demand-pull and technology-push has shifted to the demand-pull, the same could be reconciled with the case as demand for the missile ignited the development of camera pill. Peters, Schneider, Griesshaber, & Hoffmann (2012) added the demand-pull also facilitates going abroad as the demand from those collaborates innovation process, the independent team working in the United Kingdom came up with the expertise in their field of wireless endoscopy, indeed the innovation has been through the collaboration within the networks who shared the common objective or has possessed the tactics or knowledge to perform such (Schilling, 2017).

Indeed, these two innovative methodologies often support each other, any innovation of product and service is not deemed necessary unless there is a demand and collaboration often supports assimilation and improvisation to innovate the products and services.

References

Hoppmann, J. (2014). The Role of Deployment Policies in Fostering Innovation for Clean Energy Technologies: Insights From the Solar Photovoltaic Industry. Sage Journals, 54(4), 540-558. https://doi.org/10.1177/0007650314558042.

Hoppmann, J., Peters, M., Schneider, M., & Hoffmann, V. H. (2013). The two faces of market support—How deployment policies affect technological exploration and exploitation in the solar photovoltaic industry. Research Policy, 42(4), 989-1003. https://doi.org/10.1016/j.respol.2013.01.002. Retrieved from www.sciencedirect.com: https://www.sciencedirect.com/science/article/abs/pii/S0048733313000073

Schilling, M. A. (2017). Strategic Management of Technological Innovation, 5thed. New York: McGraw-Hill Education.