The optimization of the global supply chain helps the company to get a competitive edge by achieving its objective. The company that has focused on low-cost strategy would get it through the mass customization and economics of scale and those that have aimed for differentiation would be able to innovative itself in a distinctive way by choosing the well acknowledge sustainable and unique attributes and methodologies. The effective global logistic and purchasing by mobile company reduces the cost, improves the efficiency, delivers the product at the right time and satisfies the parties involved in the supply chain. Indeed, the purchasing and logistics are intertwined to each other and its good harmonization will create competitive and comparative advantage.
The mobile phone requires numerous parts in its manufacturing process, i.e. mobile screen, battery, charging point, rare earth material et cetera and the global purchasing facilitates manufacture to choose low-cost raw material without compromising the quality. Apple though is an American company, procures its phone casings from China, from Taiwan they procure memory modules and from Japan the company import ceramic capacitor (Seth, 2018). The global supply chain has facilitated or facilitates the phone manufacturer to choose either of the following procuring strategies.
· Outsourcing: the phone company here procures the parts from other suppliers other than itself.
· Offshoring: the phone company manufactures and procures the phone parts from the company outside of the country
· Co-sourcing: it provides the cost cut by leveraging the third part resources.
· Acquiring company for vertical integration to get hassle-free manufacturing.
The decision of choosing either of the purchasing strategies as listed above for the phone manufacture depends on the factors like
o The long-term availability of resources,
o Support of local/state regulation (Amazon slashed its HQ2 due to the opposition from the local communities (CNN, 2019))
o Availability of workforce et cetera
Similarly, the logistics will allow the seamless flow of the procured raw materials and the flow of finished products. Some of the benefits of global logistics that could be availed by the phone manufacturer are listed below:
· Setting a global distribution center: the global distribution center or a warehouse construction in a location that will be nearest to the major markets. It will help in the reduction of the lead time to reach the product in the market. Amazon.com also has 75 fulfillment centers and 25 sortation centers across the USA through which it delivers the products to its globally disbursed customers.
· Efficient inventory management: the global logistic will emphasize in holding the optimum level of inventory of the raw materials. The higher carrying and ordering cost makes the phone uncompetitive. The well-managed inventory management finds out economic order quantity (EOQ) which is the best possible amount to hold and order.
· Reverse logistic helps in the collection of phones that would be no more used by the people. The well manifestation of the global supply chain added with informational technologies will help to collect those phone and could be reused, remanufactured or recycled.
Hence, the optimization of the global supply chain through efficient purchasing and logistics will be a boon for a company. It will economize the forward and backward linkage of mobile manufacturing and also will make the company sustainable by focusing concerns on environmentalism.
References
CNN. (2019, February 14). Amazon cancels plans to build New York headquarters. Retrieved from www.cnn.com: https://www.cnn.com/2019/02/14/tech/amazon-hq2-nyc/index.html
Seth, S. (2018, December 5). 10 Major Companies Tied to the Apple Supply Chain (AAPL). Retrieved from www.investopedia.com: https://www.investopedia.com/articles/investing/090315/10-major-companies-tied-apple-supply-chain.asp