Understanding 5 constituents of social domain in CSR and fragmentation with an example(CSR)

The five constituents of the social domain in CSR and Fragmentation as stated by (Thiel, 2016) are: -

The social domain as socio-economics

The socio-economics comprises of consumer, labor and occupational health safety whereas researches have focused the sustainability to be guided by economic and environmental factors.

The social domain as social welfare and well-being

 It focuses on enhancing the living standard of its stakeholders, the burning issues include poverty reduction, competitive wage, and good working conditions.

Stakeholder as the social domain

Stakeholders are all those parties that are directly or indirectly impacted by the action of the organizations. Often CSR is driven by the stakeholders and their decision and participation are important in CSR and sustainability.

Unequal social responsibility in the social domain

Most of the time the CSR and sustainability are seen as the burned to the organization alone with no reciprocation from the community.

Social progress in the social domain

The social progress challenges and addresses the lack of social responsibility and social competitiveness in the society beyond legal compliance. The social domain plays a crucial role in CSR and it has to be sustainable equally. 

Google LLC is renowned globally for its CSR initiatives for its stakeholders. The company has integrated the CSR and sustainability philosophy into its corporate strategies.

The social domain as socio-economics:

The company has always prioritized its employees. It provides competitive remuneration and conducive work environment for its employees.

Earning profit is most, CSR comes with the cost in terms of money, time and energy. So, the basic philosophy to implement CSR is to earn the profit in a sustainable way and CSR supports this. Google incorporates the CSR in its corporate strategy, it has helped the IT behemoth to accumulate reputation and brand image. Profit, People, and Plant is a circularity. Yahoo bad management collapsed its profit and market image, the search engine company is way far behind Google since the company is not even to come across its basic philosophy earning profits.

The social domain as social welfare and well-being

The company focuses on enhancing the standard of the living of its overall stakeholders. Its corporate office located at California is run vide renewal energies and substantially protects the natural environment . Google is working in “Project Loon”, the company is testing and launching the internets through hot air balloons. The success of the project will make internet accessible to 4 billion peoples where traditional internet technologies like optical fiber is a far cry.

The product and services that the company is innovating, has created a positive impact in the society. The Google uses the renewal sources of energies like a solar panel. A business who uses Gmail can reduce the Green House Gas(GHG) emission of its email service by up to 98% compared running an email in the local server (Google, 2016). The company currently employees 85,050 and worldwide has created a platform through which millions have earned and survive.

Unequal social responsibility in the social domain

Its vivid the burden of CSR generally falls in the shoulder of the company, in the case of Google also same has happened. The government plays a regulatory role. After the issues of data mining from Facebook, the tech companies like Twitter, Facebook, Google had to testify in Congress which brought strong rules regarding data policy.

Google advocated net neutrality whereas government of USA was against it. Though net neutrality is good, it was seen as the responsibility of the company alone. The philosophy of CSR and sustainability is also influenced by the political and legal views of political parties. The individuals also have to be equally responsible towards the CSR, they have to speak up and reciprocate. The women empowerment; “Me Too” aroused and change the overall corporate environment due to women’s awareness and reciprocation.

Bibliography

Google. (2016). Google Environmental Report. California: Google.

Thiel, M. (2016). The Social Domain in CSR and Sustainability: A Critical Study of Social Responsibility among Governments, Local Communities and Corporations. New York: Routledge.